42 Product Management Tools to consider in 2024

Product Managers have a tough job, sometimes it feels like they do ten jobs at once. Fear not, that is why there are lots of product management tools available to make a product manager’s life easier. This our curated list of the best tools for product managers in 2024, organised by category for your convenience.

Some things to consider:

👉 There are lots of product management tools, a lot of them offer very similar functionality. Some tools have fancier features such as deeper integration into other tools, do consider if the added cost is worth it.

👉 Product Management tools are designed to make your life easier, they don’t make you a better product manager.

👉 You can run a successful product organisation without having dedicated tools.

👉 Read information security terms very carefully before using any of these tools. Your organisation may not allow hosting of confidential information on third party servers and services.

Showing 42 hand curated Product Management tools

  • Tableau

    Tableau

    Analytics
    One of the early products in the BI space, Tableau offers multiple products for various types of use cases. It is a data exploration tool at heart with lots of customisability and creating visually rich reports.
  • Looker Studio

    Looker Studio

    Analytics
    Now a part of Google Cloud, Looker is a data exploration tool that has rich visualisation capability while being easy to use for the average user. It does require fair upfront investment for setup but is easy to maintain moving forward. Ideally for teams that have resident data analysts or engineers.
  • Mixpanel

    Mixpanel

    Analytics
    Mixpanel is an event centric analytics tool focused on helps product managers and marketers in understanding the user journey and how best to positively influence conversions and product engagement.
  • Google Analytics

    Google Analytics

    Analytics
    The de-facto standard for analysing your site’s performance at an aggregate level. Track everything from sessions, to individual events. Create customised reports, of different user segments, split your data by various dimensions to get a deep understand of what’s working well and what needs improvement.
  • Crazyegg

    Crazyegg

    UX Testing
    Run A/B tests. see heat maps and video recordings of how users interact with your website.
  • Maze

    Maze

    UX Testing
    Get quick insight on prototype designs, Maze integrates with InVision allowing you to gather feedback and validate concepts quickly. You can see heat maps of where users clicked on your prototype allowing you to understand if the journey works as expected.
  • Userbrain

    Userbrain

    UX Testing
    Watch video recordings of users using your product or website, quickly gain insight into what they’re thinking and how they’re using it.
  • Optimizely

    Optimizely

    UX Testing
    Run A/B and multivariate tests with ease. Copy and CTA changes can be tested quickly without developer intervention.
  • Confluence

    Confluence

    Documentation
    Part of Google Workspace, Google Docs is a powerful document editor with an emphasis on real-time collaboration.
  • Confluence

    Confluence

    Documentation
    Part of the Atlassian family of software, Confluence is a powerful wiki-style requirement capturing tool with an emphasis on collaboration. It integrates well with all other Atlassian tools to streamline the end-to-end software development process
  • Join.me

    Join.me

    Collaboration
    A simple to use video conferencing tool that supports screen sharing, audio and also other features such as white boarding.
  • Zoom

    Zoom

    Collaboration
    An enterprise grade video conferencing system with a multiide of features such as meeting room management and a suite of collaboration features and extensibility via an apps marketplace.
  • Google Meet

    Google Meet

    Collaboration
    Google Meet is a simple to use browser based video conferencing. It’s incredibly easy to use and integrates nicely with Google Calendar. It also has some collaboration tools built in like whiteboards and chat.
  • Slack

    Slack

    Collaboration
    Slack has become the preferred choice of instant messaging software for most modern workplaces with its emphasis on extensibility via integrations and easy to use apps for desktop and mobile.
  • Miro

    Miro

    Collaboration
    Describing itself as “collaboration without constraints”, Miro is a powerful collaborative white boarding tool. While it started off as a browser based tool it now also has a desktop application. Miro is becoming a favourite amongst product management and technology teams (and even non technology teams) as the tool for remote collaboration, especially post COVID-19. Whether its’ wire framing, mocking up user journeys or visualising a project plan, Miro can handle everything you throw at it.
  • InVision

    InVision

    Product Design
    InVision allows you to bring prototypes to life with an intuitive “drag-and-drop” style flow builder. Best of all, it allows for capturing feedback on screens so you can iterate through design variations.
  • Sketch

    Sketch

    Product Design
    From rapid prototyping to high fidelity, Sketch does it all. Sketch is ideal for the solo product manager to a full fledged mature design team.
  • Balsamiq

    Balsamiq

    Product Design
    A rapid mockup tool with a desktop and web based version. Balsamiq is all about low fidelity conceptualisation with lots of premade components for common design scenarios.
  • Figma

    Figma

    Product Design
    A browser-based design tool with an emphasis on collaboration and component reusability, Figma is becoming the de-facto tool for small and large design teams to build advanced design systems in. Figma also supports hundreds of plugins and has tremendous community support behind it
  • Google Surveys

    Google Surveys

    User Feedback
    Allows you to conduct quick targeted market research.
  • Usabilla

    Usabilla

    User Feedback
    Allows you to target your web and app audience with “popup surveys”. Can leverage behaviour data for more granular targeting.
  • Hotjar

    Hotjar

    User Feedback
    Visualise your user journey with headmaps, recordings and conversion rate analysis. You can also get feedback from users through popup surveys.
  • Formstack

    Formstack

    User Feedback
    A form builder that can also be used for conducting surveys. Integration with SalesForce also allows you to gather feedback under customer records.
  • Trello

    Trello

    Project Management
    An easy to use card based project management system for teams that want to use Kanban.
  • SmartSheet

    SmartSheet

    Project Management
    A spreadsheet on steroids, SmartSheet allows for collaboration across any kind of project.
  • Basecamp

    Basecamp

    Project Management
    More than just a project management software, Basecamp also encapsulates messaging and collaboration features.
  • Jira

    Jira

    Project Management
    The gold standard for software project management, Jira is ideally suited for teams that work in agile, especially suitable for sprint based cycles.
  • Asana

    Asana

    Project Management
    A card based project management tool that offers more flexibility such as custom views and ability to track project level progress.
  • Google Sheets

    Google Sheets

    Product Roadmap
    If you don’t care about visuals, then a spreadsheet may be all you need. With advanced scripting you can also do neat things like highlight product features that may have already shipped and ones that are coming up.
  • ProductBoard

    ProductBoard

    Product Roadmap
    Productboard says that they “help product managers understand what customers need, prioritize what to build next, and rally everyone around the roadmap.”. ProductBoard differentiates itself by focusing on integrations with various customer insight tools such as Intercom, Zendesk, Gainsight etc.
  • ProductPlan

    ProductPlan

    Product Roadmap
    ProductPlan supports a depth of integrations including Trello, Slack and Microsoft teams. Based on user reviews, it looks like ProductPlan has an easier learning curve and is quick to get up and running with.
  • Roadmunk

    Roadmunk

    Product Roadmap
    Roadmunk is another dedicated roadmapping tool similar to Aha. The feature set is quite comparable and is the more affordable option compared to Aha. Based on reviews it looks like Aha wins in overall UX.
  • Aha!

    Aha!

    Product Roadmap
    Aha describes itself as “The world’s #1 roadmap software”, while we can’t certify the #1 rating their product is quite packed with features that allow you to priortise ideas and also integrate into development management tools like JIRA. Aha is definitely one of the most polished dedicated tools for roadmapping.
  • Google Slides

    Google Slides

    Product Roadmap
    Sometimes the simplest solutions are the most elegant. Google Slides is a powerful collaborative slideshow creation tool and works well for creating and collaborating on product roadmaps.