PM Tools Directory

Best for: Enterprise teams needing shareable, live dashboards

Tableau is the market-leading data visualisation platform used by product and data teams to build interactive dashboards from virtually any data source. Its drag-and-drop interface makes it possible to surface trends and anomalies in product KPIs without writing SQL. Tableau connects to data warehouses, flat files, and live APIs, making it the go-to choice for organisations that need to democratise data across business stakeholders.

Best for: Teams already using Google Analytics or BigQuery

Looker Studio (formerly Google Data Studio) is a free business intelligence tool that lets product managers build live, shareable dashboards by connecting directly to Google Analytics, BigQuery, Google Sheets, and over 800 other data sources. Unlike heavier BI tools, Looker Studio requires no engineering support for basic reporting and is a practical default for teams already in the Google Workspace ecosystem. Reports update in real time and can be embedded in docs or shared via link.

Best for: Product teams wanting deep behavioural analytics

Mixpanel is an event-based product analytics platform built specifically for understanding how users move through your product. Where Google Analytics focuses on pageviews, Mixpanel tracks discrete user actions — button clicks, feature usage, conversion steps — and lets you segment by any user property. Its funnel, retention, and flow reports are industry-standard tools for identifying drop-off points and validating the impact of new features. A generous free tier makes it accessible to early-stage products.

Best for: Any product team needing baseline web & app analytics

Google Analytics 4 (GA4) is the world's most widely deployed web and app analytics platform, used by product managers to track traffic acquisition, on-site behaviour, and conversion goals. GA4's event-based model replaces the session-based Universal Analytics, enabling cross-platform tracking across web and mobile in a single property. Built-in machine learning surfaces predictive audiences and anomaly detection. For most teams, GA4 is the baseline analytics layer on top of which more specialised tools are added.

Best for: Optimising landing pages and conversion flows

Crazy Egg is a behavioural analytics tool that shows product managers exactly how visitors interact with individual pages through heatmaps, scroll maps, and session recordings. Its Confetti report breaks down clicks by traffic source, device, and referral so you can isolate which audience segments engage with specific elements. Crazy Egg also includes a built-in A/B testing editor, letting teams run conversion experiments without developer support. It's particularly valuable during landing page optimisation and onboarding flow reviews.

Best for: Design teams running continuous usability research

Maze is a rapid product research platform that lets teams run unmoderated usability tests on Figma prototypes, live websites, and design concepts without recruiting participants manually. Tests are distributed via a shareable link and results — including task completion rates, misclick rates, and heatmaps — are available in minutes. Maze integrates directly with Figma, Sketch, and Adobe XD, making it a natural fit for design-led product teams running continuous discovery. Its participant panel means you can recruit targeted users without a separate research ops function.

Best for: Teams without in-house research needing regular testing

Userbrain is an on-demand user testing service that delivers recorded think-aloud sessions from real users within hours. Product managers set up a task, define a target audience, and receive back video recordings of real people using the product — complete with audio commentary explaining their thinking. A subscription model lets teams schedule recurring weekly tests to catch regressions and monitor UX quality over time. Userbrain is particularly well-suited to teams without an in-house research function who need regular, lightweight testing.

Best for: High-traffic products running rigorous A/B experiments

Optimizely is an enterprise-grade experimentation and feature management platform that enables product teams to run rigorous A/B and multivariate tests across web, mobile, and server-side features. Its visual editor allows non-developers to create experiments, while its Stats Engine provides real-time statistical significance calculations with sequential testing support to prevent peeking bias. Optimizely's feature flags layer allows teams to decouple deployment from release, enabling gradual rollouts and instant kill-switches for high-risk launches.

Best for: Teams using Jira who need linked specs and documentation

Confluence is Atlassian's team wiki and knowledge management platform, widely used as the central repository for product specs, PRDs, meeting notes, runbooks, and decision logs. Its deep integration with Jira means product managers can link requirements directly to epics and stories, creating a traceable thread from strategy to delivery. Templates for product requirements, go-to-market plans, and retrospectives reduce the overhead of starting from scratch. For teams running on the Atlassian stack, Confluence is the default source of truth for written documentation.

Best for: Any product team needing real-time messaging and integrations

Slack is the dominant team messaging platform for product and engineering organisations, replacing email with persistent, searchable channels organised by project, team, or topic. For product managers, Slack serves as the connective tissue between stakeholders — it's where sprint updates are shared, incidents are coordinated, and feedback from customer-facing teams lands first. Its 2,600+ app integrations mean alerts from Jira, PagerDuty, Mixpanel, and GitHub can be routed directly into team channels, reducing context-switching. Slack's canvas and huddle features also support lightweight async and synchronous collaboration.

Best for: Remote teams running discovery workshops and planning sessions

Miro is an infinite online whiteboard platform used by product teams for workshops, roadmap planning, user journey mapping, and async ideation. Its real-time multiplayer canvas supports sticky notes, flowcharts, wireframes, and voting sessions, making it the tool of choice for remote discovery workshops and PI planning. Miro integrates with Jira, Confluence, Figma, and Notion, allowing boards to serve as visual layers on top of structured data. Pre-built templates for user story mapping, retrospectives, and opportunity-solution trees significantly reduce facilitation overhead.

Best for: Distributed teams needing reliable video conferencing at scale

Zoom is the most widely adopted video conferencing platform for distributed product teams, used daily for sprint reviews, stakeholder demos, customer interviews, and all-hands meetings. Its reliability at scale, breakout rooms, and native whiteboard feature make it a versatile tool beyond simple video calls. Zoom's meeting recording and transcript features help product managers capture user research sessions and key decisions for asynchronous review. The Zoom Apps marketplace enables in-call integrations with tools like Miro, Jira, and Figma.

Best for: Teams already using Google Workspace

Google Meet is a secure video conferencing tool built into Google Workspace that requires no app installation — meetings are joined directly from a browser link. For product teams already on Google Workspace, Meet eliminates the friction of switching tools: meetings are created from Google Calendar, recordings land in Google Drive, and transcripts are generated automatically. Its noise cancellation and live caption features make it accessible for international and distributed teams. Meet is the pragmatic zero-overhead choice for teams where the Google ecosystem is already the default.

Best for: Quick external calls and demos with no-setup-required sharing

Join.me is a straightforward screen sharing and online meeting tool designed for simplicity and speed over feature depth. Its one-click join experience — no account required for guests — makes it ideal for quick external calls with clients, customers, or stakeholders who are not on your organisation's standard tooling. While it lacks the advanced features of Zoom or Google Meet, its minimal setup friction is an advantage for ad-hoc customer discovery calls and demos.

Best for: Product and design teams needing a single source of truth for UI

Figma is the industry-standard collaborative design tool used by product and design teams to create everything from low-fidelity wireframes to pixel-perfect, developer-ready prototypes. Its browser-based, real-time multiplayer environment means product managers can view, comment on, and annotate designs without installing software or waiting for handoffs. Figma's component libraries and design tokens enforce consistency across large products, while its Dev Mode generates CSS and iOS/Android code snippets directly from designs. For the vast majority of product teams today, Figma is the single source of truth for UI/UX.

Best for: Teams needing interactive prototypes for stakeholder presentations

InVision is a digital product design platform that pioneered interactive prototyping from static design files. Its Freehand whiteboard and Boards features are used by product managers for concept presentations and stakeholder alignment before high-fidelity design begins. While InVision's market share has declined with Figma's rise, its inspect tool and comment threading remain widely used in organisations with established design workflows. InVision Studio offers desktop-based motion design capabilities for teams requiring advanced micro-interaction prototyping.

Best for: Mac-first design teams with existing Sketch workflows

Sketch is a Mac-native vector design application that was the dominant UI design tool before Figma's browser-based model took hold. It remains popular in Mac-first organisations for its performance with large design files and its rich plugin ecosystem. Sketch's Symbols system and shared Libraries enable scalable design systems, and its Inspector panel provides developers with exact spacing and style values. For product managers, Sketch is most commonly encountered when reviewing designs shared via Abstract, Zeplin, or Sketch's own web viewer.

Best for: Early-stage wireframing where visual polish would distract stakeholders

Balsamiq is a low-fidelity wireframing tool that deliberately uses a hand-drawn aesthetic to keep early-stage design conversations focused on structure and flow rather than visual polish. Product managers use Balsamiq to sketch out screen layouts, navigation flows, and interaction patterns that can be tested with stakeholders before any engineering or high-fidelity design investment is made. Its intentionally rough style discourages premature attachment to specific visual decisions and speeds up iterative feedback cycles. Balsamiq Cloud supports real-time collaboration and shared projects.

Best for: Product teams wanting heatmaps, recordings, and surveys in one tool

Hotjar combines heatmaps, session recordings, and in-product surveys into a single platform that gives product managers both quantitative behavioural data and qualitative user sentiment. Heatmaps aggregate where users click and scroll; session recordings replay individual journeys for qualitative debugging; and Hotjar's survey widget captures NPS, CSAT, and open-ended feedback at specific trigger points in the product flow. Its lightweight JavaScript snippet installs in minutes and the free plan is sufficient for most early-stage products. Hotjar integrates with HubSpot, Slack, and Segment.

Best for: Enterprise products needing contextual, in-page feedback at scale

Usabilla (now part of SurveyMonkey) is an in-product feedback platform that allows product teams to embed targeted micro-surveys and feedback buttons directly into web and mobile products without disrupting the user experience. Users can highlight specific UI elements and rate or comment on them, giving product managers precise, contextual feedback tied to specific features rather than generic ratings. Usabilla's targeting rules mean feedback can be collected from specific user segments, pages, or post-interaction moments, reducing noise and increasing actionability.

Best for: Quick, zero-cost surveys and feedback collection

Google Forms is a free, no-setup survey and data collection tool that product managers use for quick NPS pulses, onboarding feedback, beta tester questionnaires, and internal team surveys. Responses are automatically aggregated in Google Sheets, enabling instant analysis without a separate reporting tool. While it lacks the targeting sophistication of dedicated feedback platforms, its zero cost and near-universal accessibility make it the fastest way to get structured feedback from users, customers, or stakeholders. Ideal for teams that need to validate assumptions quickly without a budget.

Best for: Teams needing complex conditional forms with CRM integration

Formstack is a flexible online form and workflow automation platform used by product teams to build surveys, feedback forms, feature request forms, and data collection pipelines with conditional logic and multi-step flows. Unlike basic survey tools, Formstack supports document generation, e-signatures, and complex branching logic, making it suitable for structured intake processes beyond simple NPS or CSAT collection. Its Salesforce and HubSpot integrations allow product feedback to flow directly into CRM records for closed-loop follow-up.

Best for: Software teams running agile sprints with engineering

Jira is the de facto standard project and issue tracking platform for software product teams, used to manage backlogs, sprints, epics, and releases in agile workflows. Product managers use Jira to write and prioritise user stories, manage sprint capacity, and track progress through kanban and scrum boards. Its roadmap view provides a timeline-based overview of epic delivery, while its JQL query language enables sophisticated filtering and reporting. Jira's ecosystem of 3,000+ integrations — including Confluence, Slack, GitHub, and Figma — makes it the operational hub for most engineering organisations.

Best for: Small teams and non-engineering workflows needing simple task management

Trello is an intuitive kanban board tool that makes it easy to visualise and manage work across lists representing stages of a workflow. For product managers, Trello is commonly used for lightweight feature tracking, content pipelines, and launch checklists where the overhead of Jira would be disproportionate. Its power-ups extend the core board with calendar views, voting, automations, and integrations with Slack, Google Drive, and GitHub. Trello's simplicity and free tier make it the go-to starting point for small teams and non-engineering workflows.

Best for: Cross-functional teams tracking work across multiple departments

Asana is a work management platform used by cross-functional product teams to coordinate tasks, projects, and dependencies across design, engineering, marketing, and operations. Its multiple views — list, board, timeline (Gantt), and calendar — give product managers flexibility to manage delivery plans at different levels of granularity. Asana's Goals feature links project milestones to company OKRs, enabling traceability from team output to strategic outcomes. Automations, templates, and its Portfolios view for tracking multiple projects simultaneously make Asana particularly strong for larger product organisations.

Best for: Teams wanting to consolidate tasks, docs, and chat into one tool

Basecamp is an opinionated all-in-one project management and team communication tool that deliberately bundles to-do lists, message boards, file storage, schedules, and group chat into a single flat-rate product. Its approach of reducing tool sprawl appeals to product teams tired of stitching together separate apps for tasks, docs, and chat. Basecamp's six-week cycle philosophy — popularised in the Shape Up methodology — has influenced how many product teams think about planning and scope management. The flat monthly fee regardless of team size makes it cost-predictable for growing organisations.

Best for: Enterprise teams needing spreadsheet familiarity with PM structure

Smartsheet is a spreadsheet-style project management platform that bridges the gap between Excel-based planning and dedicated PM tools. Its familiar grid interface makes it accessible to stakeholders who are uncomfortable with tools like Jira, while its Gantt charts, critical path analysis, automations, and executive dashboards provide the structure and reporting that enterprise organisations require. Product managers use Smartsheet for capacity planning, launch trackers, and cross-team dependency mapping where stakeholders from finance, legal, and operations also need to contribute.

Best for: Early-stage teams needing flexible, zero-cost task and data management

Google Sheets is a free, cloud-based spreadsheet tool that product managers use as a lightweight alternative to dedicated PM software for backlog tracking, OKR templates, prioritisation matrices, and launch checklists. Its real-time collaboration, comment threads, and formula support make it surprisingly capable for small to medium-sized teams. Sheets' integration with Google Forms (for data collection), Google Data Studio (for visualisation), and Apps Script (for automations) extends its utility well beyond a simple grid. For early-stage products with limited tooling budgets, Sheets is often the first and most flexible PM tool.

Best for: Enterprise product orgs needing strategy-to-execution traceability

Aha! is a comprehensive product management suite that covers the full strategic planning lifecycle from vision and OKRs through to roadmapping, release management, and ideas portal. Its Roadmaps module supports multiple roadmap views — strategy, features, releases, and capacity — that can be configured per audience and exported as presentation-ready slides. The Ideas portal allows customers and internal teams to submit, vote on, and track feature requests, closing the feedback loop from idea to shipped feature. Aha! is most commonly adopted by enterprise product organisations with dedicated product operations functions.

Best for: Customer-driven teams wanting to tie roadmap priorities to user insights

Productboard is a customer-centric product management platform that helps teams capture insights, prioritise features, and build roadmaps grounded in actual user needs. Its Insights board aggregates customer feedback from Intercom, Zendesk, Slack, and CRM tools, allowing product managers to tag themes and link them directly to features on the roadmap. The prioritisation matrix scores features against business impact and effort, providing an auditable, data-backed rationale for sequencing decisions. Productboard's public-facing portal can be used to communicate roadmap direction to customers and collect feature votes.

Best for: PMs who present roadmaps frequently to executive stakeholders

ProductPlan is a visual roadmap builder focused on creating clear, presentation-quality roadmaps that communicate strategy to executives and stakeholders without the complexity of a full PM suite. Its drag-and-drop timeline editor supports custom lanes, colour coding, and milestone markers, and roadmaps can be embedded in Confluence, shared via secure link, or exported to PDF. ProductPlan's integration with Jira allows epics and stories to be pulled in as roadmap items, keeping the roadmap in sync with delivery. It's the preferred tool for product managers who present roadmaps frequently to non-technical leadership.

Best for: Teams needing both timeline and swimlane roadmap views with stakeholder review

Roadmunk is a dedicated roadmap software that offers both timeline and swimlane views, making it flexible for teams that communicate roadmaps differently to engineering, executives, and customers. Its commenting and review workflow allows stakeholders to provide input on roadmap items before they are finalised, reducing the back-and-forth of roadmap approval processes. Roadmunk's Jira integration bi-directionally syncs roadmap items with development tasks, while its Confluence integration embeds live roadmaps directly into documentation pages. It strikes a balance between simplicity and depth that makes it accessible to PMs transitioning from spreadsheet-based planning.

Best for: Zero-cost roadmap presentations and QBR slides

Google Slides is a free, cloud-based presentation tool that many product managers use as a pragmatic, zero-cost roadmap medium — particularly for quarterly business reviews, board presentations, and cross-functional alignment meetings. While it lacks the dynamic updating capabilities of dedicated roadmap tools, its universality and collaboration features mean any stakeholder can view and comment without software installation. Product managers often maintain a Slides roadmap template alongside a more detailed Jira or spreadsheet backlog, using Slides as the communication layer rather than the source of truth.