Analytics Tools

It’s important for product managers to be on top of their product’s KPIs. Thats why analytics tools such as Google Analytics have become a staple in every product manager’s toolkit. These tools offer the ability to look at aggregate data and also dig deep into a single user’s journey.

 Analytics Tools
  • Tableau

    Tableau

    One of the early products in the BI space, Tableau offers multiple products for various types of use cases. It is a data exploration tool at heart with lots of customisability and creating visually rich reports.

    Free tier

    Free trial

    $75 p/y
    Website
  • Looker Studio

    Looker Studio

    Now a part of Google Cloud, Looker is a data exploration tool that has rich visualisation capability while being easy to use for the average user. It does require fair upfront investment for setup but is easy to maintain moving forward. Ideally for teams that have resident data analysts or engineers.

    Free tier

    Free trial

    Varies
    Website
  • Mixpanel

    Mixpanel

    Mixpanel is an event centric analytics tool focused on helps product managers and marketers in understanding the user journey and how best to positively influence conversions and product engagement.

    Free tier

    Free trial

    $25 p/m
    Website
  • Google Analytics

    Google Analytics

    The de-facto standard for analysing your site’s performance at an aggregate level. Track everything from sessions, to individual events. Create customised reports, of different user segments, split your data by various dimensions to get a deep understand of what’s working well and what needs improvement.

    Free tier

    Free trial

    Varies
    Website

About the author

  • Asher Saeed is the founder of Topic Expert and a technology and product leader with over 20 years experience in building high growth scale-up businesses.

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