Product Management: Building Great Products
Best for: PMs who want to strengthen product thinking and design sensibility

About this course
The course offers a comprehensive guide to design-led product management, blending Jon Kolko's extensive experience in design and education. Kolko, a partner at Modernist Studio and founder of Austin Center for Design, brings his expertise from roles at Blackboard, Thinktiv, and frog design, emphasising human-centred design in educational technology.
Key topics
- Learn to uncover foundational insights through qualitative research
- Develop skills to observe behaviour and spot non-obvious opportunities
- Gain confidence in discussing and persuading others about strategic directions
- Learn to convincingly articulate the value of new products
- Understand how to develop and release features effectively in resource-constrained environments
Pros
- Well-structured content
- Practical insights from a design perspective
- Effective blend of theory and hands-on exercises
- Useful for product managers who want a deeper understanding of design
- Enhances ability to think critically and strategically
Cons
- Too focused on design which is only a subset of product
- Some content may be too theoretical for practical application
- Requires an existing understanding of product management for full comprehension
- Course pace might be slow for some learners
- The instructor does not have a background in product management
Pricing
The course's price is reasonable considering the comprehensive content, expert instruction by Jon Kolko, and the practical skills it imparts, making it a valuable investment for those serious about product management.
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